Build the foundation. Then grow on it.
Everything Root Down builds is measured. That's not a feature, it's why we do it. We work in three connected layers, and most engagements start with the first.
Foundation Build
The system your marketing stands on: a website designed to convert, a measurement layer that sees everything, and the connections between them wired to perform. One-time build, fixed scope.
- Website design & build: fast, mobile-first, built to convert
- Tracking spine: Google Tag Manager, GA4, Meta Pixel with server-side Conversions API
- Call & form tracking so every lead has a source
- Email platform setup with core automations
- Baseline documentation: where you started vs where we got you, so results are provable
Every click should be accountable before a dollar goes to ads.
Growth Retainer
We operate the system we built. Advertising managed against real conversion data, infrastructure kept healthy through every platform change, and reporting that tells you what we should do next, not just what happened.
- Google Ads & Meta campaign management
- Tracking & attribution maintenance: pixels, consent, API changes
- Email marketing: campaigns and automation upkeep
- Monthly reporting and a strategy call with actionable insights
Guessing isn't a strategy.
Systems & Automation
The layer most marketing agencies can't touch: custom internal tooling. If your team does the same thing twice - quoting, scheduling, follow-up, reporting - we build the workflow that does it once, automatically, saving you time, money and headaches.
- Custom CRM and pipeline tools built around how you actually work
- Workflow automation: lead routing, follow-up, notifications
- Integrations between your website, ads, email, and operations
- Custom operational software for the jobs off-the-shelf tools can't do
Stop doing the same thing twice.